HEBER CITY, Utah — Waypoint Network today announced the launch of Govs.Travel in partnership with Austin Peay State University Athletics, expanding Waypoint's growing network of university and conference travel programs.
Govs.Travel gives Austin Peay fans, alumni, donors, faculty, staff and corporate partners a dedicated portal for booking hotels, resorts and vacation rentals for game-day trips, family vacations, business travel and destinations around the world. Under the program, 50% of net booking proceeds will be returned to Austin Peay Athletics.
The partnership also gives Austin Peay access to Waypoint's growing premium travel capabilities, including customized VIP travel for major games and special events and corporate incentive and recognition trips for university sponsors and business partners.
"Universities have spent generations building passionate communities of fans, alumni, donors and corporate supporters," said Matt Sanders, Co-Founder and CEO of Waypoint. "Waypoint helps schools mobilize their communities around travel they are already purchasing. Govs.Travel, powered by Waypoint, gives the Austin Peay community an easy way to receive value, enjoy memorable experiences and generate new revenue for Governors Athletics—all through the school's own branded platform."
Austin Peay and Waypoint will also deploy Fan Atlas™, Waypoint's proprietary fan intelligence and engagement platform. Fan Atlas identifies the fans, alumni, athletes and digital influencers who carry meaningful reach and trust within their communities—and then mobilizes those individuals to expand awareness, participation and revenue.
"Governors fans are passionate about Austin Peay and want meaningful ways to support our student-athletes," said Jordan Harmon, Director of Athletics at Austin Peay. "Govs.Travel allows our community to support Austin Peay through travel they are already planning, while also giving them a trusted resource with access to discounted rates for game-day trips, vacations and other travel needs."
The Austin Peay launch builds on Waypoint's programs and agreements with BYU, West Virginia University, Georgia Southern University and Unisun Sports, a joint venture serving members of the ASUN Conference and United Athletic Conference.
Waypoint's model brings together three capabilities universities typically address separately:
- School-branded travel commerce that creates recurring revenue without upfront institutional cost.
- Fan intelligence and audience development through Fan Atlas.
- Human-led engagement programs involving fans, digital influencers and student-athletes.
The result is a scalable model designed to turn existing fan loyalty and travel spending into sustainable institutional support.
"Austin Peay is a great new partner because its leadership understands that this is more than a booking portal," Sanders said. "The larger opportunity is connecting data, people and commerce in a way that helps the university better understand its fan community, serve that community and mobilize it around new opportunities."
The new APSU travel portal is available now at Govs.Travel.
Athletic departments, conferences and prospective industry partners interested in launching a branded travel and fan-engagement program can learn more at WaypointNetwork.ai or schedule an intro discussion through Nathan Lee at nathan@waypointnetwork.ai.
About Austin Peay Athletics
Austin Peay State University Athletics represents the Governors in NCAA Division I competition. Based in Clarksville, Tennessee, Austin Peay is committed to competitive excellence, student-athlete development and building meaningful connections among the university, its alumni, fans and community. Learn more at LetsGoPeay.com.