Waypoint Launches The Next University Branded Travel Site With West Virginia University - Where Fan Travel Turns Into Recurring Revenue for Athletics

FOR IMMEDIATE RELEASE

December 8, 2025 - Heber City, UT - Waypoint, the fan-powered travel and revenue platform designed to support college athletic departments, today announced the official launch of its second school partnership with West Virginia University (WVU) and its new branded travel portal: Mountaineer.Travel.

This expansion follows Waypoint's successful first launch with BYU and its GoCougs.Travel portal earlier in the fall. The WVU rollout affirms the platform's scalability and growing appeal to top-tier athletic programs seeking creative ways to meet the evolving demands of NIL and athlete revenue-sharing.

Waypoint enables universities to generate sustainable, recurring revenue by offering fans access to a school branded travel site with discounts on 850,000 global hotels, theme parks like DisneyWorld and Legoland, and local experiences. For every booking, a share of the revenue is directed back to the university to support athletics and student-athletes. See overview video here.

"We're thrilled to launch Mountaineer.Travel in partnership with a storied institution like West Virginia University," said Matt Sanders, Co-Founder and CEO of Waypoint. "WVU has one of the most passionate and loyal fanbases in college sports, and this platform empowers those fans to support their teams in a new and deeply aligned way - just by booking travel they were already planning. It's a scalable model, and we are deep in talks with many schools to help them grow their revenue from fan travel."

The launch comes in partnership with Gold & Blue Enterprises, WVU's strategic NIL and revenue initiative. WVU becomes the latest university to leverage Waypoint's "Crowd Commerce" model - inspiring passionate fans to shift their everyday behavior into a high-impact source of commercial, recurring athletic revenue.

With this second live platform now in-market, Waypoint continues to expand its footprint with universities across the Power 5 and Group of 5 conferences - offering a turnkey, white-labeled solution to help athletic departments navigate a fast-changing financial environment in college sports.

About Waypoint

Waypoint is the fan-powered commerce platform that helps universities generate sustainable revenue through alumni and fan worldwide travel behavior. The company partners directly with athletic departments and NIL collectives to develop and launch university branded travel portals and world class campaigns that deliver revenue to the school - turning fan loyalty into a scalable model for a top tier sports program. See waypointnetwork.ai/news for additional insight.

Media Contact

For athletics and NIL leadership to schedule a 30-minute revenue projection call or for media to gain access to press kit please contact:

Matt Sanders, CEO
Email: matt@waypointnetwork.ai
Phone: (801) 201-1432